For example, Samsung and LG have TVs that display high-quality art or photographs when they're not in use.
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The company calls it the Fire TV Ambient Experience. Amazon sees an opportunity to transform the TV into what's essentially an extra-large smart display that's always on. Entertainment is still the primary purpose of the TV, and the numerous form factors of the Echo can be used in any room in the house.įor Amazon to make a dent in the hypercompetitive smart TV market, the company needs a selling point that goes beyond TV shows, movies and offering all the streaming services available. Limp, as you'd expect, rejects the idea that an Alexa-powered Fire TV will cannibalize the company's Echo devices. "So it does serve double duty, it's just its primary responsibility is first and foremost to be a great television." "I don't have an Echo in there anymore, I just use my TV," Limp said. Amazon said Wednesday it has sold more than 200 million Fire TV devices globally, up from 150 million last January.īut as Amazon puts more emphasis on the TV, the company risks the possibility that consumers will shelve their Echo smart speakers, which were introduced in 2014 and soon became a home sensation.
Personal Loans for 670 Credit Score or Lowerĭave Limp, Amazon's hardware chief, told CNBC in an interview that smart TVs are the fastest-growing part of the company's Fire TV business, which also includes streaming sticks and the Fire TV Cube, a streaming box with Alexa. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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